Amber Williams

Amber Williams

COURSE: Fashion Business & Promotion 2018




‘If we don’t need to kill and eat animals to be healthy, what are we doing this for?’ James Aspey

The topic of the third year work was veganism and how this is affecting the fashion industry, the food industry and the cosmetics industry. The researcher’s motivation for studying this topic was professional. There is a keen interest in the new millennial vegan consumer and how the fashion industry has to be more responsible for the use of real animal skin. With many alternatives to real animal skin available there is a gap existing in the market for the use of these new relevant materials.

Dissertation research revealed that ‘there are three and a half times as many vegans as there were in 2006, making it the fastest growing lifestyle movement.’ (The Vegan Society, 2016) This increase shows that consumers are now turning to a cruelty free lifestyle. This shift has also been seen within the food industry, with the meat free market set to reach £658 Million by 2021, (Mintel, 2017) In response to dissertation research, one.veg was created. One.veg was created for the final major project, it is a one stop vegan shop located in London that incorporates technology to educate consumers on the vegan products they are looking to purchase. The store offers food, fashion and cosmetics that are all vegan friendly. The products on offer will be accredited vegan brands that will be sold within the store and online.

I am aspiring for a career in events and PR. I am a highly organized and motivated individual, my key strengths lie in my ability to set goals and achieve them. My degree has combined creativity with business knowledge which can be transferred into an event and PR role.