Aine Tagon

Aine Tagon

COURSE: Fashion Business & Promotion 2016


TITLE: Powher

As the ‘Instagram generation’ we are obsessed with shameless self promotion.
We are comparing ourselves against both professionals as well as girls with great lighting and a Valencia filter.
68% of people believe that models in the media have had a negative impact on their self-esteem levels. In an era of blended identities where race, gender, religious beliefs, socioeconomic status and ethnicity are increasingly blurred, people have become more tolerant and accepting of each other. A culture of openness without prejudice, and fewer young people are identifying themselves to anything other than who they are. Powher is an online destination to inspire women with its uplifting, real and personal content. It provides an insight in to influential females on a weekly basis, aiming to inform and share knowledge about their career, passions and lifestyle to help elevate and motivate you everyday.

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