Alongside fashion, I am heavily interested in how people think, feel, and communicate, and how that affects their everyday lives.
I have been lucky enough to have full creative freedom in my final year, creating my own original projects and briefs, allowing me to incorporate my own interests and passions into my field. I have an appreciation for fashion alone, but it is elevated when I am able to intertwine it with a deeper cause or concept. Alongside fashion, I am heavily interested in how people think, feel, and communicate, and how that affects their everyday lives.
Throughout my three years studying Fashion Branding and Communication at Birmingham City University, I have acquired and strengthened a variety of professional skills such as copywriting, creative narrative, trend forecasting and brand strategy, as well as technical skills such as Adobe InDesign and Photoshop. I would now like to further my experience in branding and marketing through an internship or paid employment opportunity.
For my dissertation, I explored the extent that one’s personality influences their personal style. There are several psychographic and behavioural variables that affect the way people dress – such as social aspirations, self-image, value perceptions, interests, hobbies, attitude and opinion – all of which are encompassed by one’s personality. These factors examined alongside social factors including current fashion trends, social acceptance and the drive to belong. Surveys were sent to participants allowing them to share information on their personality and fashion sense; the results were analysed and compared to the renowned theory and introspective self-questionnaire, Myers-Briggs Type Indicator.
Following the thorough, yet enjoyable, dissertation research, I learned a lot about why people dress the way they do, and the positive effects that has on their lifestyle. This led me to create a clothing brand for my Final Major Project ¬– The Calm Closet, a loungewear brand aimed towards hardworking young women, promoting physical and mental wellbeing. Due to the current climate, people are looking for ways to sign out and switch off, spending more time practising positive activities such as wellness, self-care and introspection.